The subscription audit at a fifteen-person accounting firm last month found all three assistants on the company card, which is the ChatGPT vs Claude vs Gemini for business question in its most expensive form. ChatGPT for the junior staff, Claude for the two partners who write reports, Gemini because it came bundled and nobody had
Two quotes landed in the same week from two founders asking me the same build vs buy AI agents question. The first, a logistics founder in Mumbai, had just survived a platform renewal. The bill: $18,000 a month for an agent suite that half his team ignored. His note read like a man pricing saws.
Also, two Mondays ago, a friend who runs a nine-person marketing agency in Manchester showed me her screen. Two browser windows, two AI products. In reality, in the first one, an AI assistant had drafted a tidy client recap. That used to cost her an hour every week. Nice work. In the second window, an